The Power of Purposeful Gifting
Discover how sustainable and socially impactful corporate gifts can boost your brand's reputation and why aligning your gifting strategy with environmental and social values is the key to creating lasting impressions
In recent years, there has been a noticeable shift in corporate gifting towards sustainability and social impact. Besides a growing awareness amongst businesses to contribute positively to society and the planet, consumer demand is also a major driver.
According to Deloitte’s ConsumerSignals, nearly half (46%) of consumers across 23 study countries purchased at least one sustainable good or service. EY’s Future Consumer Index suggests 43% of global consumers want to buy more from organisations that benefit society. And 64% are prepared to behave differently if it benefits society.
This growing demand for sustainable products and practices in the UAE is driving businesses to reevaluate their gifting strategies and prioritise gifts that align with environmental and social values to seek out gifts that not only delight recipients but also make a positive impact on the world.
Luxury gifts, often associated with prestige and exclusivity, can also be vehicles for sustainability and social impact. For instance, a gift basket filled with artisanal products sourced from ethically responsible suppliers or luxury products that support women-owned businesses in developing countries can convey thoughtfulness and generosity while also contributing to positive social and environmental outcomes.
Luxury gifts, often associated with prestige and exclusivity, can also be vehicles for sustainability and social impact.
This gift supports tree planting, is locally made and uses upcycled stone from local UAE quarries
In a world where conscious consumerism is on the rise, luxury gifts with a purpose can resonate deeply with recipients, leaving a lasting impression that transcends material value.
Sustainable and social impact gifts also offer companies an opportunity to differentiate themselves in a competitive marketplace. By choosing gifts that support local communities, promote fair trade practices, or contribute to environmental conservation, companies can demonstrate their commitment to making a meaningful difference beyond profit margins. This can help enhance brand reputation and foster deeper connections with clients, partners, and employees.
Here are five things you should consider when choosing a gift for your clients:
(1) Alignment with Company Values: Ensure that the gift aligns with your values and mission. Choose gifts in Dubai that reflect your and your client’s commitment to sustainability and social responsibility
(2) Relevance to Recipient: Consider the interests, preferences, and needs of the recipient. Tailor the gift to match their lifestyle, profession, or industry. Personalising the gift shows thoughtfulness and consideration.
(3) Quality and Durability: Select gifts of high quality that are built to last. Opt for sustainable materials and eco-friendly production processes whenever possible. A well-made gift reflects positively on the company's reputation and brand image, will last longer and engage the receiver,
(4) Meaningful Impact: Choose gifts that make a positive impact on society or the environment. Look for gifts that support local communities, promote fair trade practices, or contribute to charitable causes. The gift should leave a lasting impression beyond its material value.
(5) Cultural Sensitivity: Pay attention to cultural considerations when selecting a gift. Ensure that the gift is appropriate and respectful of the recipient's cultural background and customs.
The importance of corporate sustainable and social impact gifts is only expected to grow. Companies that embrace this trend and incorporate it into their gifting strategies stand to reap the rewards of enhanced brand reputation, stronger stakeholder relationships, and a more engaged workforce.
At Do Good Pack we believe in creating impact through gifting. Whether youre choosing notebooks, custom t shirts or handmade fabric pouches every gift has the power to do good.
In 2024 alone we have planted 500 trees for our clients, this would not have been possible without the support of eco conscious companies that use our services.
In a world where every action counts, choosing gifts that make a difference can be a powerful way for companies to leave a lasting impact, one gift at a time.